Understand the role expectations, DISC profile, motivators, and what this job is and is not.
First full read-through. Don't memorize — understand the flow and philosophy.
Get credentials, tour the platform, understand how leads flow in.
Understand what owners see so you can speak to it on calls.
Know the brand, the messaging, the guarantees, and the pricing page.
Understand your tier structure, door minimums, and bonus math.
Read every objection and response. Highlight the 10 you expect to hear most.
Accidental Landlord, Intentional Investor, Burned Owner, DIY Investor, Out-of-State Owner. Know how to spot and adapt to each.
12-month lease guarantee, eviction protection, squatter protection, pet guarantee, no-contract flexibility. Know these cold.
Listen only. Take notes on tone, pacing, and how objections are handled.
Full 8-stage walkthrough. Get feedback on opener, questions, and close.
Log in LeadSimple. Respond within 30 minutes. Use the playbook framework.
Full call, all 8 stages. Debrief with Jon or Tina within 24 hours.
Sample management agreement, lease, resident handbook, inspection report, market analysis.
Know what owners and tenants say about us. Use this in calls.
Practice the LeadSimple pipeline categorization system.
No shadowing. Debrief each one. Track conversion rate.
Walk the property, present rent range, walk through Westrom's process, ask for the business.
Milestone. Celebrate it. Execute clean handoff to operations.
Review all active leads, discuss strategy, identify stuck leads.
Review calls, emails, meetings, proposals, and closed deals against targets.
What's working? What objections are you hearing that aren't in the library? Update accordingly.
Review door volume, tier performance, and compensation trajectory.