Westrom Group BDM KPI Tracker

The Role

Westrom Group is a premium single-family property management company with 30+ years in Fort Worth. We manage 450–500 Class A homes for owners who value trust, transparency, and a white-glove experience. We are looking for a part-time Business Development Manager to be the first voice prospective owners hear — someone who can build genuine relationships, listen deeply, and guide owners through the decision to partner with us. This is not a high-pressure sales job. It is a relationship and trust-building role.

What You'll Do

Lead Response & Engagement

→Respond to all inbound leads within 30 minutes or less during response hours (8am–8pm, 7 days/week)
→For evening/weekend inquiries: acknowledge, warm the conversation, schedule a proper discovery call
→Log every touchpoint in LeadSimple the same day it occurs

Discovery Calls

→Conduct discovery calls following the Westrom Sales Framework
→Listen first, qualify second, pitch third
→Identify owner type and adapt accordingly
→Cover: owner pain, property details, timeline, goals, and philosophical fit
→Screen for red flags honestly — we don't chase every door

Consultation Coordination

→Schedule and prepare for onsite or Zoom consultations
→Run a rental market analysis prior to each consultation
→Walk the property, present rent range, walk through Westrom's process, and ask for the business
→Send all post-call follow-up materials same day or within 24 hours

Pipeline Management

→Maintain accurate, up-to-date records in LeadSimple
→Categorize every lead: Working (0–30 days) or Slow Burn (30 days–12 months)
→Execute follow-up cadence without being told — this role requires self-direction
→Never let a warm lead go cold because of inaction

Handoff

→Upon agreement signing, complete the job form and execute a clean handoff to operations
→Set expectations with the new owner about the transition from BDM to the property management team

Compensation

Base pay: $2,500/month (part-time) This is a supplemental income role to start. As volume grows and the role expands, compensation will grow with it. Future upside: High performers will have the opportunity to grow this into a full-time position with commission structure as the pipeline matures. This is not a $100,000/year role on day one. It is a relationship-first opportunity with a company that has been in Fort Worth for 30 years and takes care of its people.

Non-Negotiables

Honest — We tell the truth even when it costs us a deal. Your BDM needs to do the same. Responsive — If you go quiet on a lead, you cost us a client. Responsiveness is the job. Self-directed — This is a role with wide windows of time and no one standing over your shoulder. You have to be the kind of person who moves without being pushed. Coachable — You will learn the Westrom way of doing things. There is a playbook. It works. You follow it until you've earned the right to adapt it.

What This Is Not

This is not a cold-calling volume role. This is not a high-pressure close-at-all-costs position. This is not a fit for someone who needs constant supervision or daily task management. This is not the right role if your primary motivation is fast money — the pipeline takes time to build and the base is modest to start.

Ideal DISC Profile

High I — Influence (Primary)

Required

Builds rapport within 60 seconds. Makes owners feel heard, not processed. Naturally tells stories instead of reciting scripts. Energized by people.

S — Steadiness (Secondary)

Ideal

Patient with slow-burn leads. Reliable follow-up cadence. Warm and calming with burned or nervous owners. Stable under objection pressure.

High D Primary

Avoid

Too aggressive. Will push too hard, close too fast, and lose the burned owners who need patience.

High C Primary

Avoid

Too analytical. Over-explains, moves slowly, struggles to adapt tone on the fly.

Personality in One Line

"The neighbor you'd trust with your house."

Ideal Motivators

Altruistic (Primary)

Genuinely motivated by helping people. Gets energy from relationships, not just commissions.

Social (Secondary)

Energized by connecting with people, being part of a team, contributing to something bigger.

Theoretical (Supporting)

Enjoys learning the industry, asking good questions, understanding the why behind the process.

Avoid: Economic/Financial as Primary

Will feel the $2,500/month ceiling quickly. May rush closes or lose patience with slow-burn leads.

Avoid: Regulatory as Primary

Wants rigid rules and defined procedures. The uneven lead flow and consultative calls will feel uncomfortable.

Green Flags

Talks about past roles in terms of the relationships built, not just the numbers hit. Gets visibly energized when describing conversations or people. Asks thoughtful questions about Westrom's owners, not just the pay structure. Has experience in a role with inconsistent activity and didn't fall apart during slow stretches. Describes a time they told someone the truth even when it cost them something.

Red Flags

Opens with 'what's the commission structure?' before understanding the role. Talks about past success primarily in terms of volume or revenue. Gets visibly uncomfortable with the ambiguity of a part-time, variable-activity role. Cannot explain a time they lost a deal and felt okay about it. Describes past sales roles as 'convincing people' rather than 'helping people decide'.

Job Profile & DISC